FAQ (anglais)
Your questions
How to cheer up retailers to join the program? Which equipment is needed to use the solution?
Trust our expertise, we’ll answer all your questions!
Before the launch of the program
The best practice is to nominate a coordinator / manager who has sufficient time to devote to the Association. This person supports the retailers and sets up regular operations to animate the Territory.
Be reassure: we provide a technical support and a project manager to ensure the success of the program.
The collective card can be associated with a collective or individual program.
The most virtuous program for the Cities is the « earn and burn » system. For example, 5% immediate cash back.
Motivation is way more important than the number of participants! It is best to start the program with a core of really motivated retailers to ensure a successful launch. Other retailers can join the program as they go.
A program can easily be launched in 2 months! Again, it depends on your motivation and how much time you can dedicate to the project.
The set-up
To use the solution, at the point of sale or at home, an Internet connection and any type of screen (computer, cash register PC, tablet, smartphone) are sufficient.
Yes, thanks to our APIs we can connect to any existing system. In practice, the cashier systems of retailers being very varied, coalition programs are rarely integrated, but it does not penalize its use.
Yes, we are setting up loyalty cards compatible with parking meters in the city center (Parkeon Flowbird, IEM, etc.). For example, you can offer free parking to card holders, in order to encourage them to shop in the city center.
Cash management
Cardholder money is stored in a saving (« pivot » ) account, dedicated to consumer savings. This account is only used for earn / burn operations.
With this account, the merchant is guaranteed to receive the credit he has collected from a consumer’s card.
The platform makes it possible to automate financial transactions in complete security thanks to the « pivot account » and the generation of SEPA direct debits online.
The « pivot account » manages the amounts of withdrawals and transfers to be made on the accounts of each retailers. Your cash flow is thus simplified, fair and balanced.
Merchants have access to the distribution and growth of their own customer base. They can track the number of transactions, the average basket per customer, the purchase history of its customers…
Guidelines to convince retailers
Consumers wish to accumulate advantages at all participating merchants, that’s why the collective card brings new customers who did not know the shop before.
In addition, all retailers are registered on a Store Locator well referenced on the Internet to be easily identified by citizens. With the coalition loyalty program, merchants benefit from better online visibility and boost their in-store traffic.
All of these collective actions make it possible to fight against consumer evasion.
As participating members of the program, retailers can run their own customer base and set-up their own operations in complete autonomy.
They can for example publish special deals, organize a flash sale, send a newsletter, SMS to their customers…
This is not a big deal! The coalition system is an effective marketing lever itself.
Moreover, the Trade Union is carrying out global revitalization actions that benefit the entire ecosystem! For example, the Union can organize a special Christmas raffle, a challenge to encourage citizens to do their shopping in as many shops as possible, offer “happy hours”, such as doubling points on Thursday, etc.
The merchant must pay a management fee on the turnover captured by the card. The management fees are decided by the collective (1% on average) during the set-up. They are essential to cover the use of the platform and the animations throughout the year.
Using the card in-store
No, identifying and managing loyalty is quick and easy. The merchant reads the loyalty card on an NFC reader, the customer’s file is displayed on the cashier screen, he simply has to enter the amount of the purchases and the loyalty benefit is automatically calculated!
When a customer wants to benefit from his loyalty advantages, the burn action is made as a simple method of payment. Payment is forwarded to the Trade Union, which reimburses the merchant for this benefit used.
If a consumer has already made a purchase with his card in the store, all he has to do is to give his phone number or email address. Thus te merchant find his customer file, and credit or debit his kitty.
Les porteurs de carte
Yes, this is the principle of coalition loyalty! Consumers earn and burn at member merchants of their choice. It is precisely this virtuous circle that will allow them to develop their customer base, their in-store traffic and their turnover!
All traders in the network are likely to generate jackpots and « return the money to the cash drawer. »
We offer many functions to boost in-store traffic: a Click and Collect service, a gift card, a Store Locator where businesses are geolocated and published deals…
They also have a personal space available where they can consult their loyalty balance, modify their personal information and communication preferences.
We do not use your customer data. We also do not resell them to third parties. The global database belongs to the Association that carries the project and to the member traders who make it up.
D’autres questions vous viennent en tête ?
Plongez-vous dans la Bataille du Commerce !
La Bataille du Commerce : le livre pour ceux qui veulent se lancer dans la fidélité collective, écrit par Jean-François Novak, Président d’Adelya.
75 conseils concrets pour réussir votre projet de dynamisation territoriale :
- Créer un lien solide et durable avec sa clientèle grâce la fidélisation
- Surmonter les obstacles technologiques et économiques
- Adopter une attitude collaborative et écolocaliste pour mener le projet à bien
- Adapter le projet à son territoire et sa clientèle